Cultivation Theory - Blog 3
Cultivation theory proposes that people's way about thinking and point of view of the world are distilled or "cultivated" by media and television that leaves media-affected people with an influenced attitude or belief on society based on the media they see. Much of the beliefs or attitudes gained are based off of ideas already pictured by society. The theory suggests that the more one watches televised media, the more one will think that what they watch it the truth about society.
Cultivation theory was developed by George Gerbner and later expanded upon in 1975 with his colleague Larry Gross. Gerber wanted to study the effects of media because the great amount of violence he witnessed and participated in throughout his life. He was born in Hungary and fled to the United States as a young man to escape fascism. He then enlisted in WWII where he was awarded a bronze star for his efforts. These violent experiences lead him to study the effects of television on people at the Annenburg School for Communication at the University of Pennsylvania.
In John Oliver's video explaining torture, cultivation theory can be seen through the misconceptions society has gained about torture based on the heavy media influence of expected dangers in the world. Oliver is referencing mean world syndrome, known to be the exaggerated belief of violence/danger in the world by media-viewers affected by violence-focused television, such as the News. Oliver tells us that the media has made people believe that the world is more violent/dangerous than it actually is. The idea of culture being an applicable way of extorting information has been popularized by the media. In this video, John Oliver shows us the actual facts debunking much of what is claimed by media presence and believed by many, that torture effectively gains valuable information. He essentially removes the sheer from our eyes to show us cultivation theory and the effects of mean world syndrome at work.
Cultivation theory was developed by George Gerbner and later expanded upon in 1975 with his colleague Larry Gross. Gerber wanted to study the effects of media because the great amount of violence he witnessed and participated in throughout his life. He was born in Hungary and fled to the United States as a young man to escape fascism. He then enlisted in WWII where he was awarded a bronze star for his efforts. These violent experiences lead him to study the effects of television on people at the Annenburg School for Communication at the University of Pennsylvania.
In John Oliver's video explaining torture, cultivation theory can be seen through the misconceptions society has gained about torture based on the heavy media influence of expected dangers in the world. Oliver is referencing mean world syndrome, known to be the exaggerated belief of violence/danger in the world by media-viewers affected by violence-focused television, such as the News. Oliver tells us that the media has made people believe that the world is more violent/dangerous than it actually is. The idea of culture being an applicable way of extorting information has been popularized by the media. In this video, John Oliver shows us the actual facts debunking much of what is claimed by media presence and believed by many, that torture effectively gains valuable information. He essentially removes the sheer from our eyes to show us cultivation theory and the effects of mean world syndrome at work.
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