Consuming Kids - Blog 9
One significant point of the Consuming Kids documentary is the regulation and eventual deregulation of advertisements aimed at children. In 1970, the Federal Trades Commission put regulations on advertisements aimed at children because it was determined that their young age made them more susceptible to being deceived by advertisements. These regulations placed were later abandoned, producing a huge market in 1983. This lead consumer products for kids, like toys, a highly sought after market.
Another point made in the documentary is how, since the decommission, advertisers have advanced their study and placement of effective ads. Ethnographic Research has given advertisers a direct connection with their audience. That research is the filming of children while watching ads and using products even in the most private areas of their life (i.e. using kids bathroom products). Another way advertisements have evolved is the use of advergames, or children online games specifically made for a product. This is just one more way advertisers are using kids to generate a substantial profit in this day and age.
A final point from the Consuming Kids documentary is the fact that children are fed advertisements every minute of everyday. This happens from ads placed on kid's beds, backpacks, food, and many other everyday items. These ad placements give children touchstones/characters that become constants in their lives. These companies producing these advertisements know that children behave like sponges this way, and use it to turn into brand loyalty. It is a leverage of their love for those touch stones for consumerism's gain.
Another point made in the documentary is how, since the decommission, advertisers have advanced their study and placement of effective ads. Ethnographic Research has given advertisers a direct connection with their audience. That research is the filming of children while watching ads and using products even in the most private areas of their life (i.e. using kids bathroom products). Another way advertisements have evolved is the use of advergames, or children online games specifically made for a product. This is just one more way advertisers are using kids to generate a substantial profit in this day and age.
A final point from the Consuming Kids documentary is the fact that children are fed advertisements every minute of everyday. This happens from ads placed on kid's beds, backpacks, food, and many other everyday items. These ad placements give children touchstones/characters that become constants in their lives. These companies producing these advertisements know that children behave like sponges this way, and use it to turn into brand loyalty. It is a leverage of their love for those touch stones for consumerism's gain.
Hi Bryce! Majority of kids nowadays are practically obsessed with characters they see in movies or TV shows. Brands know this, so they target kids by making a very wide variety of toys and things to advertise to them. Due to this, kids are constantly wanting the new products. I think it is crazy how much influence advertisements have on children.
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